Choosing the right packaging solution not only serves to protect your products while in transit, but has the potential to help you deliver an exceptional customer experience. We spoke with Geraldine Stubbersfield, Strategic Business Manager at Winc on her top tips to help you choose the best packaging solutions for your organisation.
Ensure packaging is fit for purpose
Selecting packaging that performs is imperative to creating a positive end-to-end customer experience. A well packaged order can leave a lasting impression, reduce returns and even increase sales. “For valuable contents, use packaging made of appropriate protective materials to maintain product integrity and minimise the risk of damage during transit. For added security, consider whether your packaging solutions effectively conceal products and labels,” says Geraldine.
Embrace sustainable solutions for a greener future
Sustainable packaging options have come a long way over the years, and there are now many solutions focused on reducing the environmental impact of doing business.
“Opt for packaging solutions that support your organisation’s environmental commitments and opt for more sustainable packaging options wherever possible. Don’t just think about the packaging product, also think about the way it is delivered to you in the first place. Choose a supplier who walks the talk and embeds sustainability into the way they make their deliveries to you,” says Geraldine.
If your business has ESG targets, modifying your packaging solutions can significantly contribute to achieving your sustainability goals.
“Also make sure you use the correct sized packaging to minimise carbon emissions and packaging waste. Look for options that are recyclable, biodegradable, compostable or made from post-consumer waste,” suggests Geraldine.
Select the right packaging supplier
Geraldine recommends considering the ethical practices and commitment to social responsibility of your supplier base. “Look for partners who prioritise ethical sourcing, transparency, and actively work to combat modern slavery in their supply chains. This not only reinforces your commitment to being a good corporate citizen but also aligns with and supports your brand’s values.”
At Winc we offer a range of packaging solutions for ecommerce, warehouse and distribution businesses. This range contains the very best of what we use at Winc to make our own customer deliveries and much, much, more. This includes a comprehensive range of sustainable packaging products designed to reduce the environmental impact of doing business.
What makes us different to other packaging suppliers is that we don’t just sell sustainable packaging. We also help you to be more sustainable in the way we do business as part of a total solution. If you’re interested in learning more, please ask your Winc Account Manager or view our new range of packaging solutions.
