As Australia continues to navigate economic challenges and global uncertainties, the impact and importance of purchasing Australian made goods is critical. Supporting local businesses through targeted procurement strategies and buy local initiatives has many benefits, including:
Choosing to purchase Australian made products impacts everyone. For consumers, it means access to high quality, locally produced goods that adhere to safety and ethical standards. For the economy, it keeps money circulating within Australia, supporting local industries, suppliers, and jobs.
Since 2023, Winc has undertaken a research project to gain insights into the importance of buying local for Australian organisations. Over March and April 2026, we revisited the topic and delved into new areas to better understand the current landscape, where there have been behavioural shifts and what organisations want from suppliers to help support and strengthen their buy local objectives.
The 2026 research was conducted online by Taverner Research Group from 3 to 31 March 2026, with 26 procurement professionals participating. The 2025 research was conducted between 27 March – 17 April, with 31 procurement professionals participating. The 2024 research was conducted between 11 March – 20 March, with 22 procurement professionals participating and the 2023 research was conducted between 24 March – 5 April 2023, with 34 procurement professionals participating.
