In a globalised marketplace, the power of local procurement often gets overshadowed. However, Australia produces a diverse range of premium products across various sectors, from workplace supplies to furniture and health & safety materials. Australian made products are those which have undergone their last substantial transformation locally.
With Australian made at the forefront of national interest, Winc understands the role it plays in enabling organisations to buy local.
Highlighting the economic impact.
When Australian made products are purchased, several positive outcomes are triggered across the supply chain, including
creating new job opportunities and bolstering the economy. Recent Roy Morgan data1 shows that if every household spent an additional $10 a week on Australian made products, $5.6 billion would be injected into the economy each year and up to 10,000 new jobs would be created.
Sentiment towards buying Australian made.
Recent research conducted by Winc2 reveals that 61 per cent of Australian procurement professionals say their company is committed to buying locally made or owned goods and services. Of these, 63 per cent have either documented plans or specific targets in place to support this commitment.
The top motivators for buying local include the quality of products (45 per cent) and supporting the Australian economy (32 per cent).
Industry expert, Mark Daniels, Company Director at Social Procurement Australasia believes buying local offers an opportunity for organisations and businesses to create a connection with staff and customers.
“Tell stories about the local businesses you buy from, either directly or indirectly through a provider like Winc, and explain why it matters and how your support benefits the broader economy.”
How organisations can purchase Australian made in the workplace.
Purchasing Australian made goods is a deliberate choice that workplaces should consider in their procurement policies. According to the Winc research,2 inroads have been made since 2024, where 55 per cent of procurement professionals faced challenges in supporting Australian made / owned products and services. This figure has now dropped to 26 per cent.
Mark Daniels also advocates for the development of robust local buying strategies within businesses.
“Companies should set targets and strategies for increasing their local procurement, including supplier identification, and building procurement policies. This may involve adapting your request-for-tender process, looking at the current supply chain and identifying Australian made products that are already being used or finding new suppliers, or partners like Winc, that can provide locally made products.”
“Consider how much your organisation is willing to spend on products made in Australia and set targets for increasing your local procurement over time,” said Mark.
All Australians have a role to play in the future of Australian made products and services through their purchasing decisions. Kickstarting a local procurement strategy can both bolster local industries and create economic benefits into the community.
Winc offers an extensive range Australian made products for all workplaces which can be viewed here. For details or assistance in setting local procurement goals, contact your Winc Account Manager.
References:
1New research reveals appeal of Aussie Made – New research reveals appeal of Aussie Made – The Australian Made Campaign
2Research conducted online by Taverner Research Group between 28 March – 17 April 2025 (31 procurement professionals participating).
