Gather the team and get inspired. Create ideas together, hang them on the wall and see the big picture.
Attribute change is great for amplifying a small team into a larger one – when everyone takes on multiple points of view, you can generate lots of ideas with only a few people.
(Click "NEXT" to see Step-by-Step guide)
Create a list of attributes like age, job or nationality.
Use these Post-it® items for this exercise.
Brainstorm examples for each attribute until you have a range of different points of view.
Think about the problem from every point of view. It can be helpful to do research in order to find out how attitudes and ideas differ amongst the groups you’re looking at, but if you don’t have time, your imagination goes a long way, too.
(Click on "NEXT" to see Step-by-Step guide.)
EXAMPLE: How can we get more subscribers to our newsletter?
REPHRASED: How can we get people to unsubscribe to our newsletter?
381 x 381 mm
381 x 381 mm
All Post-it® Notes are recyclable. The paper in Post-it® Notes is sourced from certified, renewable and responsibly managed forests.
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